Every term below is defined the way an owner would explain it, not the way a vendor would sell it. Where a practice is against a platform's rules, that is stated rather than skirted.
Online reputation management is the practice of monitoring, influencing and responding to what people find when they look a business up. For a local business that means reviews, star ratings, business listings and public replies across Google, Trustpilot, Yelp, Tripadvisor and the sites specific to its trade.
Review management is the routine of collecting reviews, reading them, and replying to them across every site where a business is listed. It covers the request that produces a review, the alert when one lands, the reply that answers it, and the reporting that shows whether rating and volume are moving.
A review request is the message a business sends a customer after a visit or a job, asking them to leave a review and linking straight to the page where they can. It is normally sent by SMS, WhatsApp or email, within a day or two, and it is the single largest determinant of how many reviews a business collects.
Review gating is the practice of screening customers before inviting them to review publicly, so that only the happy ones are sent to Google or another public platform. Google prohibits it explicitly. Businesses caught doing it can have their reviews removed, and the removal is not selective.
Local SEO is the work of ranking a business in location-based search: the map pack, "near me" queries, and the local results Google shows when it decides a search has local intent. Its main inputs are the accuracy of a business profile, the consistency of its listings, and its review volume and rating.
Listing management is keeping a business's name, address, phone number, hours and category correct and identical everywhere they appear online. It covers the major directories and maps, the sites specific to a trade, and anywhere else a listing was created once and then forgotten.
A star rating is the one-to-five average a review platform shows for a business. It is the single most visible number a potential customer sees, and because most platforms weight recent reviews more heavily, it reflects the last few months more than the whole history.
A QR code review link is a printed code that opens a business's review page directly on the scanner's phone. It is used on receipts, table cards, counters and vehicles to collect reviews from walk-in customers whose phone number or email the business never captured.
Connect your Google, WhatsApp and Instagram, and watch Rumore draft the replies. You approve the ones you like.
14 days free. No credit card.