Social media management when nobody has time for it
Rumore writes your Facebook and Instagram posts in the voice of your own business, whenever you ask for them. Every post waits for you to approve it, unless you switch that off yourself. Comments on your posts collect on the same screen, where one tap drafts the reply for you.
Rumore learns your business
You describe the place in your own words and attach your logo. Rumore keeps that and writes posts for your business rather than for your category. Four businesses we made up, and the sort of post it writes for each one.
- What the owner told it
Wood-fired pizzeria. One oven, six tables, dough made the morning we use it.
Logo attachedThe post
oliveandemberInstagram
oliveandember Ninety seconds in the oven. That is the whole margherita. Tomato, fior di latte, basil, and whatever char the fire feels like giving it. Drafted, waiting for your tap - What the owner told it
Hair salon with two chairs. Cuts that grow out well, and all the plants are mine.
Logo attachedThe post
fern.studioInstagram
fern.studio Waves that survive the night. We cut with the way your hair already falls, so you are not starting over every morning. Drafted, waiting for your tap - What the owner told it
Family dental clinic. Kids are welcome, and nervous patients get taken slowly.
Logo attachedThe post
kestreldentalInstagram
kestreldental The model teeth get brushed first. Every kid who comes in on a Saturday has a go at them before we look in anyone's mouth. Works better than telling them not to worry. Drafted, waiting for your tap - What the owner told it
Plumbing and heating. Emergency call-outs, boilers, and we clean up after.
Logo attachedThe post
haldenplumbingInstagram
haldenplumbing Burst pipe, dead boiler, sink that just sits there full. We take the emergency calls. Dust sheet goes down first, every time. Drafted, waiting for your tap
None of these businesses exist. We wrote their profiles and their captions, made the logos and generated the photos for this page, with an image model close to the one Rumore runs. Each photo used the logo as a reference, which is what Rumore does with a logo you attach: the colours follow it, and the logo never ends up printed on the picture. The round picture by each post is where your own Instagram profile picture would sit.
Most small business social media pages die the same way. Six weeks of posts, then nothing, and the newest one is from March. Anyone who finds it reads it as a business that might have closed.
Writing one post is easy. Writing one every week, at nine at night, with a delivery to sort out in the morning, is the part that falls over. Editing is easier than starting. If a draft is already sitting there and you want it to say Thursday instead of this week, that is ten seconds and it goes out.
Drafts come out of your Location Profile, so they can mention the thing you actually sell rather than the category you are in. Ask for a week of posts in one sentence and you get up to seven, each scheduled for the day you picked. If you want this weighed against a full marketing suite, the Birdeye alternative page does that, including where the suite wins.
Tools sold on getting you more reviews usually stop at the review. NiceJob pushes your best reviews to social, which is useful, and it is not the same job as writing Thursday's post about the shop. The NiceJob alternative page lists what each subscription includes.
How it works
It writes the way you talk
The words come from your Location Profile: what you sell, how you describe it, what you are known for. That is why a draft can mention the Tuesday roast rather than your delicious food.
You ask, it drafts
One post from the composer, or up to seven in a sentence to Ask, each scheduled for the day you name. Either way the job is reading something rather than writing it.
Nothing goes out until you say so
Social posts are Approve-first out of the box. Autopilot is there if you want it, but you turn it on yourself. It never arrives switched on.
Comments sit next to the post
Someone asking a question under your photo is a customer, so the comment goes into a queue on the Social screen, and one tap drafts the reply from the same Location Profile. It stays out of the message inbox, which is for private conversations.
Networks
- Facebook Pages
Common questions
Will Rumore post without asking me?
Not unless you tell it to. Posts are drafted and held for you. If you would rather the page kept moving without you, you can switch social over to Autopilot, and that is a switch you flip yourself.
Which networks does it publish to?
Facebook Pages and Instagram. Not X, LinkedIn, TikTok or Pinterest. Those are gaps, and we would rather you read that here than find it out a week after you sign up.
Does everyone get the same posts?
No. Drafts are written from your Location Profile, so a café and a physio clinic get different posts. What you will not get is the same content calendar as everyone else with the nouns swapped.
What happens to comments and replies?
They queue up on the Social screen next to the post that caused them, and one tap drafts the reply from the same Location Profile. They stay out of the message inbox on purpose. A comment is answered in public, where everyone scrolling past reads it, which is a different job from answering a private message.